1. Introduction

Silver Lake Analytics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.silverlakeanalytics.com.au, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, email address, company name, and any other information you voluntarily provide to us when you fill out our contact form or the data health quiz.
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. This information is typically anonymous and used for analytics purposes.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Respond to your direct inquiries and fulfill your requests for our services.
• Email you in response to a submission on our contact form or quiz.
• Send you administrative information, such as updates on our services, and changes to our terms, conditions, and policies.
• Compile anonymous statistical data for internal analysis to improve our website and services.
• Monitor and analyze usage and trends to enhance the security and operation of the Site.

4. Disclosure of Your Information

We do not sell, trade, rent, or otherwise transfer your Personally Identifiable Information to outside parties for marketing purposes. We may share information we have collected about you in certain situations:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers: We may share your information with trusted third parties who perform services for us or on our behalf, including email delivery (e.g., Resend), web hosting, and data analysis, provided that these parties agree to keep this information confidential.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Data Protection Rights

Under the Australian Privacy Act, you have rights including access to and correction of your personal information. Depending on your location (e.g., the European Economic Area), you may have additional rights, such as:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

To exercise these rights, please contact us using the contact information provided below.

7. Cookies and Tracking Technologies

We may use cookies and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Last updated" date.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us via our Contact Form or by email at: contact@silverlakeanalytics.com.au